Dignity.

From what I have noticed and experience myself after a failed attempted to resolve a problem or a request by a customer,is that customers would usually not want to understand our side(the company´s policy). Customers need to accept and bear in mind that once they step into any store, they are in “our territory”.

A customer must not have the mindset that they know every single operational system in the store they go into. In another word, “have it your way” attitude. I have come up with a couple of category to cater to different types of customer which I will go into that in my next blog entry.

The best time to witness the worst attitude of customers is the Christmas period. I bet when you read this, inside of you know you´re one of them. But I do understand nobody likes to shop in the most busiest time of the year. The lines at the cashier is extremely long, hick ups with the cash register, the line at the fitting room is long too and so on. The atmosphere is no longer “Tis the season to be jolly”.

Everything plays a huge part in the destruction of communication between customers and Sales personnel. Now, I give a real true example of phycological effect but on both sides.

Picture this; a surf shop, one week before Christmas, it was a weekend, we were making five digit total each night and it was super packed. And I mean extremely packed you have to squeeze your way through. the store isn´t that big. The lines for the fitting room was long and customers were already getting irritated at each other and so were we at them.

There was this particular family, they were using one of the fitting room for so long because each customer are allow to bring in three pieces of clothing to try on. But this family were getting clothes in and out of the fitting room and taking so much time. Thus, the rest of the customers whom were waiting in line were getting agitated. And so were the Sales personnels which included my Manager.

He did like what any Manager would do, to tell the customer who was “hogging” the fitting room. Now, what happened was. The father who´s child is “hogging” the fitting room was extremely rude and yelled at my Manager. Is is fair to you? Pain out, no! So, my Manager told him the reason why he has told him to hurry up because simply the line is getting longer and rest of the customers had been waiting. The customer yelled this,”Customers are always right!”. This is,to me, extreme display of stupidity. Look, there is a line between “Customers are always right” and Idiocy. 

If everyone, goes around having this mentality. I figure, no one is going to have a pleasant shopping experience. It is not hard at all to give the Sales Personnel the same pleasant experience you are getting from them?. Unless, your country do not practice standard Customer Service like for example Germany. Sometime back i watched a romantic movie called, “Maid Of Mahattan” and something caught my attention more than the love story that was going on. It was a quote that I will remember always and with that I end it with the quote that I can relate so much “To serve people it takes dignity and intelligences but remember there are only people with money nor though we serve them, we are not their servants”.